AMIRA Foods have launched basmati rice to meet the culinary delight in a new range called ‘Amira Pure Basmati','Amira Indigo Basmati' and ‘Amira Good length Basmati'. Speaking on the occasion, Saloni Rampal, General Manager (Marketing and Communications) informed, "No celebration in India is complete without some cuisine of basmati taking pride of place on the table.
We take immense pleasure to launch gamut of the basmati rice, the choicest selection of aroma, length and fragrance to choose from." ‘Amira Pure Basmati' brings in fragrant rice that doubles in size when cooked while the ‘Amira Indigo' rice has extraordinary length and is slender in shape. Then there's ‘Amira Good Length Basmati Rice' that's has been developed from a pure-line variety of Basmati rice, and is the result of decades of intensive research. It has an aroma that's sweet and appetizing plus has an appearance that is sleek ‘n' slender. The Amira range is priced between Rs 100 to Rs 140 for one kg pack.
Amira's plan is to minimize our dependence on externalities as much as possible through a process of vertical integration. A man with dynamic leadership abilities. An effective team builder with sound communication skills. A strategic thinker and pragmatic in his approach, he is set about his vision of growing the business with single-minded purpose. Innovative in his marketing skills and astute in managing a complex supply chain.Amira Foods – One of the largest privately owned Rice Company from India. Amira is one of the largest manufacturers.
Points out Karan Chanana who heads AMIRA Foods , referring to the panel under chief economist Kaushik Basu set up by the PM to come up with quick responses to food sector price and production problems, "Minister Pawar is well clued into the sugar sector.
A passion for food which began almost a century again 1915 as a trading house by the founder late Shri B.D Chanana and thereafter by the second generation late Shri Karam Chand Chanana.
We need that sort of awared, dynamic decision making for individual commodities in the food sector.
Karan A Chanana, Chairman, AMIRA FOODS makes a case in point –he states "The AMIRA Group; with this investment in place we are now aiming to be fully backward integrated in our Supply Chain Management.
Running a 95 year old company, whose supply chain straddles five continents, requires an appetite for innovation and growth. Karan A. Chanana, Group Managing Director for AMIRA Foods, India's largest rice exporter, has displayed that he has the stomach for much of this. Since he took over the reins of the AMIRA Group, which also has interests in infrastructure, energy and special economic zones, the company has morphed from a family-run business to a professionally-managed unit.
Article Source: http://www.articlesbase.com/recipes-articles/karan-a-chanana-chairman-the-amira-group-5780354.html
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Karan A Chanana has steered the Group from a family-run operation into a professionally managed business unit. Today the company, "Amira Foods (India) Ltd." has attained a turnover of USD$ 240 million in last financial year.
500 million tonnes of rice is grown every year; Only two million tonnes of this is Basmati Rice.
Rice constitutes 20% of the human species calorie consumption.
Karan A Chanana has steered the Group from a family-run operation into a professionally managed business unit. Today the company, "Amira Foods (India) Ltd." has attained a turnover of USD$ 240 million in last financial year.
500 million tonnes of rice is grown every year; Only two million tonnes of this is Basmati Rice.
Rice constitutes 20% of the human species calorie consumption.
Karan A Chanana has steered the Group from a family-run operation into a professionally managed business unit. Today the company, "Amira Foods (India) Ltd." has attained a turnover of USD$ 240 million in last financial year.
500 million tonnes of rice is grown every year; Only two million tonnes of this is Basmati Rice.
Rice constitutes 20% of the human species calorie consumption.
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