Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
Request a Sample for or Inquire before buying the report @
http://www.reportsnreports.com/reports/144180-alcoholic-drinks-in-saudi-arabia.html
EXECUTIVE SUMMARY
Growth slows in 2011, although it remains positive
2011 saw growth slow down compared to 2010 and the review period. Although manufacturers continued to compete with the launch of new flavours as well as in-store promotions, alcoholic drinks was negatively affected due to increasing competition from other soft drinks, particularly energy drinks. Manufacturers of energy drinks attracted young people, who are also the target consumers of non-alcoholic beer, through aggressive advertising and marketing promotions. Nevertheless, positive growth of non-alcoholic beer came as a result of heavy in-store promotions.
Religious ban on alcoholic drinks continues
Saudi Arabia is governed by Sharia law and the principles of the Koran, which prohibit the drinking, manufacturing and trading of any kind of alcoholic drinks. This ban is expected to continue in the forecast period. The only type of alcoholic drink found in Saudi Arabia is therefore non-alcoholic beer, which benefited from this law. Manufacturers continued to use heavy in-store promotions tactics, such as price reductions on multipacks, which helped growth.
Off-trade channels continue to dominate
Off-trade channels, particularly supermarkets and hypermarkets, continued to lead sales in 2011. Saudi Arabia is witnessing exponential growth in infrastructure, which is resulting in impressive growth in supermarkets and hypermarkets. These off-trade channels attract a large number of consumers, provide a comfortable shopping ambience, and offer attractive shelf space and in-store promotional opportunities. Moreover, non-alcoholic beer manufacturers adopt in-store promotions, particularly reduced price promotions on bulk packs, and therefore choose supermarkets and hypermarkets for this purpose.
Positive growth expected in the forecast period, albeit lower
Non-alcoholic beer is expected to have positive growth in the forecast period, as in-store promotions and multipack offers continue. However, cost pressures are expected to keep companies from investing heavily in any significant advertising/marketing communication. Furthermore, the aggressive communication strategy adopted by manufacturers of energy drinks is expected to continue in the future, thus taking consumers away from non-alcoholic beer. Non-alcoholic beer is expected to witness slightly lower growth for these reasons.
Article Source: http://www.articlesbase.com/drinks-articles/alcoholic-drinks-in-saudi-arabia-5531016.html
About the Author
ReportsnReports is an online library of over 100,000+ market research reports and in-depth market research studies & analysis of over 5000 micro markets. We provide 24/7 online and offline support to our customers. Get in touch with us for your needs of market research reports.
Follow us on Twitter: http://twitter.com/marketsreports
0 comentarii:
Trimiteți un comentariu